Andre Agassi’s Box Buddies
Andre Agassi is an iconic tennis player and celebrity that almost everyone recognizes. In his recent years, he has focused his energy and star power towards his passion for education. Andre and his wife, Stefie Graff, started a non profit organization with a mission to help fund education all across the world.
They also had a vision to help raise awareness and funds by creating a line of foods and snacks geared towards children with 100% of their proceeds going directly to their cause.
We worked closely with the Agassi executive team to define brand elements, develop implementation guidelines, and create a brand that will draw consumers to purchase a healthy product that supports a great cause. We developed a fun and engaging approach that captures our target audience while retaining the backbone message of childrens education.